Service areas
Project management
Scope
Two showrooms in Zurich
Year of implementation
2024
Customer
MERBAG IMMOBILIEN AG
Description
Our customer has opened the first Stars@Mercedes-Benz store in Europe, and the second worldwide, in Zurich-Seefeld. The concept was developed for the presentation of the Mercedes luxury brands Mercedes-AMG, Mercedes-Maybach and G-Class. Customers are given exclusive advice in a private atmosphere by sales staff specially trained in these brands. The presentation concept is designed to be flexible, as both the salon and the boutique can be transformed in the design of the brands in just a few simple steps. Interchangeable logos or so-called movable pattern walls, for example, make it easy to switch from one brand world to another.
